How We Grew This Brands Email Marketing Revenue From $517K/mo to OVER $1,321,911/mo in Just 2 Months...
BEFORE
When the Founder of LDJ reached out to us, she:
โ Was doing zero segmentation
โ Was doing all the emails herself
โ Was tired of relying on paid ads to grow
โ Wasn't happy with email branding
โ Didn't have the core flows set up
THE PROBLEM
They were growing through paid ads and influencer marketing but rising CAC was making it difficult to maintain profitability. Their ads were working well, but they knew they needed to do something to improve profitability if they were going to have any chance at scaling.
At the time, the founder was doing all of the email marketing. Campaigns were sporadic (only sent when she had time), poorly designed and they were sending to their entire list. They relied heavily on paid ads to keep getting new customers through the door, but had no set system to retain current ones. It was like a revolving door. Get a customer, lose a customer, get a customer, lose a customer.
They had seen CAC continue to increase YoY and they knew it wasn't going to get any cheaper in the future. In July, they brought us onboard.
We started with an audit of their brand and built out a 3 month strategic plan for them.
THE SOLUTION
Step 1 | Make Designs They Were Actually Proud Of
The Founder was personally designing all the campaigns but there was a big disconnect between the design and the brand, which sells luxury handbags priced up to $40,000. While the emails were still driving revenue, they were harming the brand overall - the emails didn't look and feel luxurious.
So, we took on re-vamping their email branding:
From This:
To This:
Step 2 | Segment The List: Send to Relevant People
They were sending to their entire list every time. So, we started with segmenting this list, to make sure we were getting the right message in front of the right people at the right time. We grouped customers together into different segments based on their engagement, behaviour and/or other personal characteristics. Based on these segments, we were able to create campaigns that were actually relevant to the people receiving them. Many of the brands that apply to work with us have little to no segmentation.
Step 3 | Grow The List Faster
With the first 2 steps done, we moved on to the thing that would have the biggest impact on email revenue overall. Getting more emails.
The best, and fastest, way to increase revenue from flows and from campaigns it to implement a pop-up. Most brands neglect this, or have a pop-up that falls short of its full potential. For LDJ, their pop-up was pretty brutal. There was no distinct offer, it asked unnecessary questions and it gave absolutely zero reason for people to subscribe.
So, we transformed it:
The re-designed pop-up has an offer that POPS, gives people a reason to opt-in AND it collects zero party data... Which we can use to create hyper segmented campaigns and flows.
Step 4 | Build the Flows
With that completed, we moved onto the flow builds. We started with pre-purchase abandonment flows to help reduce their CAC. First up on the list was the welcome series, followed by the browse abandoned & abandoned checkout. Once we had completed those, we moved on to the post-purchase flows. Our main objective here was to increase repeat business, gifting and referrals.
THE RESULTS
After working with us for 6 months, Luxe Du Jour was able to completely revamp their email strategy. They blew past their goal of generating $500k/mo from email marketing, which allowed them to decrease their CAC and ultimately reduce their reliance on paid ads to scale.
They now have a predictable machine that allows them to generate more consistent revenue AND have increased customer satisfaction. Here were some of the highlights of our first 6 months together:
โ Over $5,217,641 in Email Marketing Revenue in the first 6 months
โ $534k/mo increase in average monthly email revenue
โ 56% of Revenue Coming From Email
โ Increase Revenue Predictability
$1,080,000/mo
From what was previously an inconsistent channel producing $541K/mo in revenue, email marketing is one of the largest drivers of growth for LDJ and has played a huge part in reducing front-end CAC.
$517k/mo In NEW Revenue
Substantial growth in their top-line revenue with less money spent meant lower CAC which meant they could be more aggressive with scaling up adspend on other marketing channels.
56% Revenue From Email
By implementing our email marketing & retention strategies, they were able to achieve over 56% of their overall revenue from email, something they own and can rely on in the future.
๐Here's What That Looked Like๐
In just 6 months, we grew their average monthly email marketing revenue From $541K/mo to OVER $1.08M/mo.
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WHAT OUR CLIENTS SAY
Questions You May Have...
Q: Do you offer performance based?
A: Yes, for any brand who we extend an offer to work with us, we do offer a performance based structure.
Q: What can I expect on the Discovery Call?
The discovery call is a no-pressure/no pitch call with one primary objective: determine if we believe we can help you scale with email/SMS. We want to learn as much as possible about your business on this call so we can say with 100% certainty we can help you. Since we work on performance, we need to make sure this is a good fit for both of us.
Q: What are the next steps?
The first step is to apply for a discovery call. If you meet our requirements, we will then invite you to schedule in a discovery call at a time that works for you. If all goes well on this call, we will request to do an audit of your existing email marketing strategy and build you a 3 months strategy based off of that.
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